The Original Friendship Bracelet
Each Pura Vida string bracelet is perfectly imperfect, waterproof, made by hand—and made to share.
SHOP NOW
Create Your Own
Whether it’s your name, your mantra, or your mood—spell it out, stack it up, and wear it your way.
SHOP NOW
Why shop with us?
Feel Good,
Look Good
We believe looking good starts with doing good. As a Certified B Corp, we’ve donated over $5 million to causes that support people and the planet.
Stack your Story,
Share your Colors
We’re big on self-expression. Every piece is made to mix, match, and stack—so you can show off your colors your way.
Made of Friendship
Material
What began with two friends and a few handmade bracelets is now a worldwide community. Our string styles are waterproof, handwoven, and made to share.
4.8 based on 583,263 reviews
My friend was feeling a little down
so I decided to send her a Pura Vida gift card. She was so happy and excited she immediately ordered herself a ring. I was super happy to be able to make her smile.
I love my Pura Vida rings
they are always super cute and make me feel special and dressed up no matter what im doing. I have even gotten into the habit of stacking them because i cant have enough of them!
This is my second Pura Vida ring. They are such good quality and beautiful
and the size is perfect. This wave ring is one of my favorite every day go to pieces of jewelry!